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what is the rival?

As Bruins, we don’t just take what’s handed to us. We question what’s going on around us, whether it be an email from our administration or yet another building undergoing construction. We have a lot to collectively talk about and bond over as a community with no platform to do it on. Enter The Rival. We lend ourselves to some of the intriguing and relevant student voices UCLA has to offer.

Our kick-ass team of Writers, Editors, and Strategists are here to fuel Bruins as they express themselves and make a difference. No voice should ever be silenced to protect a school’s reputation, especially not ours. So let’s air out the dirty laundry. We’re here to change the fact that important dialogues aren’t heard on campus and provide a medium for Bruins to interact with the entire community. Transparency is the name of our game as we seek to unite the student body and share the reality of being a Bruin.

So KALE YEAH, our fellow Angelinos, and welcome to the fresh print of Bel Air.

our mission

In the past decade, student news has been reduced to listicles, resume-builders, and click-bait.

Most for-profit campus news publications aim for clicks and create teams of disconnected writers and editors, many of which are post-grads working from an office building in New York City. And, while traditional publications have sound content, the entire operation is stuck in the past.

We want to change that.

The Rival Solution

We work by the mantra:

“Community, then Content.”

All operational, logistic, and creative decisions are made by the students at each campus. They create their own teams, design their own marketing campaigns, and build their own identity on campus.

This means that students are free to pursue and write about their passions and interests without interference from any institution.

How does it work?

While each school is united under The Rival’s name, they all have very different identities.

We provide a state-of-the-art mobile and desktop site customized to the school’s personality, a custom-build content management system that we’ve dubbed “The Newsroom,” extensive training and on-boarding information, and funds for marketing, food, events, and merchandise.

Our story

In March of 2014, we started The Rival at GW with a staff of 10, which quickly grew to 50. In a year, we racked up nearly half a million page views and placed 4th in the largest collegiate business plan competition in the nation.

After doing plenty of research, we realized that the problems we aimed to solve at GW were pervasive across hundreds of college campuses. In Summer of 2015, we began on-boarding new schools, and by November we launched nationwide.

Want To Start The Rival At Your Campus?

Apply Here